Hoopies is a packaging project on a fictitious brand of breakfast based on cricket flour, developed as a final project for the master's degree in packaging. It seeks to normalize the consumption of insects among children, promoting sustainable habits in the face of population growth and the environmental impact of traditional proteins in 2050. The entire visual universe of the brand was designed: naming, brand mascot, values, packaging, communication campaign, among others. Through the identity we wanted to soften the theme and bring it closer to the target.
Personal project
2025 BAU Final Master’s Project