Idealista is the leading real estate platform in Spain and one of the benchmarks in Europe but has a poor brand image. Idealista's redesign aims to modernize its visual identity to connect more effectively with a young and digitally connected audience. Looking for an accessible and agile image that reflects simplicity and efficiency, while maintaining the values of trust and transparency to consolidate its leadership and offer an intuitive experience.
Personal project
Branding design
2024 BAU