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Tiempo Extra is a cultural event that aims to reconnect the Club Esportiu Júpiter with the history and collective memory of Poblenou, a neighborhood marked by gentrification, mass tourism and
the loss of its identity.
The main objective is to reactivate the emotional bond between the club and its environment, recovering its role as a symbol of identity, resistance and community within the social fabric of the neighborhood.
Because Poblenou doesn’t forget.
All the branding and visual identity of the festival has been designed with an aesthetic that refers us to neighborhood, football and the history of both the club and Poblenou.
Group project
2025 BAU Final Master’s Project